Guides
Startups run on playbooks. Nobody teaches them.
A startup is not one big undertaking, it is a set of specific processes: how a raise actually runs, how you hire your first ten people, how you find your first ten customers. None of it gets covered in school, so we are writing it down here: what happens, in what order, and why it works the way it does.
- FundraisingHow Startup Fundraising Actually WorksThe sequence a startup goes through to raise money from angels and venture funds: deciding whether to raise, naming the round, picking the instrument, building the list, getting a lead, negotiating the term sheet, closing, and what comes after.16 stages
- FundraisingHow Venture Capital Actually WorksWhat a fund actually is, who is really deciding, and why the same pitch gets a yes from one partner and a fast no from another, told from the fund's side of the table.6 stages
Not seeing what you need?
A single term or a whole area we have not covered yet. Both are useful, and what founders ask for is how we decide what to write next.
Stop looking these up one at a time
Lev works through the whole arc with you: customers, positioning, pricing, the pitch. It explains the vocabulary as it goes.
Start with your idea